Written by Aaron-Michael Fox.
To celebrate the start of football season, PepsiCo’s Frito-Lay and beverage brands are helping fans imagine a world where their favorite players come out of retirement with the debut of its 2023 NFL Kickoff campaign, “Unretirement.”
Thundering Herd Hall of Famer Randy Moss leaked the star-studded TV commercial on his Instagram account on Wednesday adding “I still got a few plays in me.” The commercial brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Jerry Rice, Emmitt Smith, Josh Allen, and the aforementioned Randy Moss.
Fans on social media were quick to make jokes about “The Freak’s” ill-fitting Vikings uniform. Moss took it in galloping stride:
“Our brands are synonymous with the gameday experience,” said Greg Lyons, chief marketing officer of PepsiCo Beverages North America. “Gameday is about enjoying friends, family and football – getting lost in the excitement and those moments when the pop of a can or the first crunch of a chip is heard. So, for the kickoff of the 2023 season, we’re amplifying that excitement even more by bringing together an iconic lineup of talent, snacks, and beverages that only PepsiCo can deliver.”
The commercial will premiere on Sunday, September 10, and will run throughout the duration of the NFL season. The campaign marks the latest in a decades-old relationship between PepsiCo and the NFL. Watch below.