Written by Aaron-Michael Fox.

Juli Fulks is ready to feel uncomfortable again—at least that’s what she told the Lexington Herald-Leader over the weekend after it was announced that she would be leaving Transylvania University to be the new head woman in Huntington.

“One of the things that we are always talking to our players about is that need for growth and some of that uncomfortableness that comes from change and opportunity,” Fulks explained to the Lexington paper.

“I felt like for me, I needed that next step,” Fulks continued. “ And I needed to get back to being uncomfortable in knowing some of the things we know, and then figuring out what I don’t know, and so I thought that was probably the catalyst of ‘it is starting to get really comfortable.’”

Fulks marks the second time in as many years that MU has pulled a coach from the lower divisional ranks. Kim Caldwell was called up from Division II Glenville State in 2023. Caldwell went on to win the Division I rookie coach of the year award during the 2023-24 campaign at Marshall. She finished her lone season with the Thundering Herd with a 26-7 record, a Sun Belt Conference Championship, and an NCAA Tournament appearance before leaving for the University of Tennessee.

Juli Fulks, from Division III, boasts a similarly impressive resume to Caldwell. She has already won more than 400 games as a head coach, one of only 18 coaches in the nation to do so in 20 seasons or less. In her 10 seasons at “Transy,” she amassed eight 25-win seasons, seven NCAA Tournament appearances, six conference titles, three undefeated seasons, three Elite Eight finishes, two Final Four finishes, the 2024 national runner-up, and the 2023 national champion.

Coach Fulks was introduced to the Herd faithful Tuesday morning at the Cam Henderson Center.

“When I was thinking about the next step in my journey, the one thing I knew was I wanted to work in a place that valued the student athletes and expanding the experience and rising,” Fulks told the crowd at the Henderson Center. “Our job is to continue growing and be a part of that journey for the whole university.”

“And our other job is to win championships. That piece matters. The only way you win championships is by putting in the work it takes. You cannot play it safe while chasing championships.”

Coach Fulks said that the standard set by Coach Caldwell will be the new baseline for Marshall women’s basketball. She expects the program to be at the top of the Sun Belt Conference and a contender for the NCAA Tournament every single year while she is at the helm.

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