Written by Aaron-Michael Fox.

“Wine a little, laugh a lot,” as the old saying goes. Breathe Wine & Culture Co. is coming to the northwest corner of 9th Street and 4th Avenue in downtown Huntington, WV, in January of 2024.

Breathe opened its flagship location in Cross Lanes, Kanawha County, in 2021; and it has proven to be very popular there. Co-owner Cheryl Herdman said they had no plans to expand, but the combination of the space at 335 9thStreet and the Huntington city culture attracted them.

Ms. Herdman co-owns Breathe with her brother Christopher Herdman—both Marshall alumni. The Operations Manager is Devon Di Filippo Reed, another Marshall grad.

“We are fortunate to have found an amazing location, in a progressive and growing city,” Herdman said. “We feel a little like we are coming home, being a family and business full of Marshall graduates!”

Breathe will have a selection of over 400 labels of wine and 150+ labels of craft beer when they open in Huntington. They will offer custom gift baskets with any wine or beer available in the state of West Virginia. Customers will also be able to make their own gift baskets at the gift station including anything in the store.

Breathe will offer sit-down wine pours and charcuterie, a wine club, and wine pairing specials. They will offer walk-in tea parties for up to four people; five or more will need to schedule in advance. There will also be live music and local artists’ works displayed for purchase.

While the kitchen will not be open in time for the grand opening in January, it will be soon after. The menu will include homemade soups, desserts, and café-style foods. Eventually they will start a hot lunch daily special. In Cross Lanes, they have done everything from Hungarian cabbage rolls to taco Tuesday.

For the grand opening, Breathe will have wine and beer, coffee, tea, bottled soda, café sandwiches, fresh salads, fresh baked bread, and charcuterie.

Ms. Herdman said the new store feels a like a homecoming with so many members of the team having attended Marshall University. “Our more mature eyes are definitely looking at Huntington a little differently now, but the feelings of hope and potential are quite familiar,” she said.

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